APPLIED IMAGE Announces a NEW Conformance Calibration Standard Test Card for ISO/IEC Data Matrix and GS1 DataMatrix

Rochester, NY June 5, 2020

APPLIED IMAGE, a global manufacturer of precision imaged optical components and calibration standards, is pleased to announce the expansion of its 2D barcode product line, with the addition of the AI-CCS-DM-G REV A test card.

AI-CCS-DM-G REV A has all the features of the AI-CCS-DM-E test card but replaces four of the symbols on the card (Symbols #1-4) with GS1 DataMatrix symbols. This allows verifier users to calibrate their devices in GS1 Datamatrix mode without error.

Michael Laufen, Owner aiident LAUFEN said, “Since the GS1- DataMatrix Codes have become a standard in the pharmaceutical, medical device, and other industries, it became essential to have a tool to check if readers and even more verifiers could read and verify the GS1- DataMatrix correctly. That’s exactly what we get with the enhanced AI-CCS-DM-G card, and we value that.”

The new test card is part of APPLIED IMAGE’s overall focus on product quality and responsiveness to customer needs and feedback. Glenn Jackling CEO, APPLIED IMAGE, said, “Our team is committed to providing a simple and straightforward product portfolio that makes it easier for the users of our products and services to improve product performance, first-time quality, and compliance..

As part of that commitment, the company has also renamed The AI-CCS-DM-E: Conformance Calibration Standard Test Card for ISO/IEC Datamatrix and GS1 DataMatrix symbols it launched in 2017. This precision 2D barcode Conformance Calibration Test Card provides ALL the Primary Reference Symbols specified by ISO 15426-2 for bar code verifiers but exclusively contains ISO/IEC Data Matrix symbols. To better reflect this configuration, we renamed the AI-CCS-DM-E product AI-CCS-DM-E REV C: Conformance Calibration Standard Test Card for ISO/IEC Data Matrix.

 Customers recognize the benefits of these user-informed product improvements. Mr. Laufen commented that Our company has been selling and using Calibration and Test Cards from APPLIED IMAGE for more than a decade. We’re impressed by the high quality of the products and the excellent service of the entire organization. I’ve been especially pleased to see how much my customers appreciate the 2D test and calibration cards. We’re confident that this new card will broaden our customer base in the coming months and years.” 

 The new calibration card, part number AI-CCS-DM-G Rev A along with new revisions of three other cards in our family of Conformance Calibration Standard Test Cards for UPC/EAN, GS1-128, and ISO/IEC Data Matrix symbologies are available for direct order via our website, here, by contacting our sales team at, or by calling us at (585) 482-0300.

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